10NINE all started when two footballing brothers wanted to start their own clothing brand. They are known for their footballing skills on the number 10 and number 9 position. One was the central midfielder who orchestrates the gameplay and the other one was the striker, the finisher. Hence the name 10NINE which is a fitting description of the way they played. But these numbers represent more than just the positions on a football field. These positions represent certain values and traits which can be translated into our daily lives. And these values are what 10NINE nowadays stands for!